BUSINESS COLLEGE

_______ describes approaches that recognize differences between target markets by using individual marketing mixes.a. market segmentation
b. segmentation criteria
c. segmented marketing strategy

Answers

Answer 1
Answer:

Answer:

Option C, Segmented marketing strategy

Explanation:

Segmented marketing strategy is a process of breaking down the targeted audience into smaller groups so that it can be easily managed. The criteria’s used for breaking down the market include – geography, behaviour, demography and Psychographic.

Hence, option C is correct

Related Questions

Find the duration of a 6% coupon bond making annual coupon payments if it has four years to maturity and a yield to maturity of 5%. (assuming a face value of $1,000)
Amie was recently hired at Kreigmeister Industries as a repairperson. She was informed that if she chose not to join the union representing her fellow repair workers, she would still have to pay a fee to the union. Apparently, Kreigmeister operates under a(n):A. illegal arrangement, since nonmembers can never legally be required to pay fees to unions.B. closed shop agreement.C. union shop agreement.D. agency shop agreement.
The owner of Cafe Bakka is considering investing in a new point-of-sale system. He spent $10,000 on his current point-of-sale system five years ago. The new point-of-sale technology will cost $25,000, and will dramatically improve the speed at which his counter staff will be able to take orders, and reduce the owner's administrative work. How should the owner account for the cost of the current point-of-sale technology when performing the capital budgeting analysis to determine whether or not to purchase the new point-of-sale technology? a. He should ignore the cost of the current point-of-sale system when evaluating the cost of the new point-of-sale system. b. He should include the cost of the current point-of-sale system as part of the cost of the new point-of-sale system.
If the percentage change in the quantity demanded of a good is greater than the percentage change in the price of the good, then how is the demand for the good characterized?
Select a company of your choice. Assume that your firm is considering whether to make a component in-house or to outsource it to an independent foreign supplier. Manufacturing the part in-house will require an investment in specialized assets; quality control and the protection of intellectual property rights are major concerns. The most efficient and reliable suppliers are located in countries whose currencies many foreign exchange analysts expect will appreciate in the next decade; likewise, wage rates in those countries are expected to rise. Discuss the pros and cons of manufacturing the component in-house as opposed to outsourcing it. Should the firm consider foreign direct investment as one of its strategies?

SER jeans maker is designing a new line of jeans. These jeans will sell for $410 per unit and cost $328 per unit in variable costs to make Fixed out 120.000. If 5,000 units are produced and sold, income equals Multiple Choice Multiple Choice $2,050,000. O $1,930,000 O $290,000. O $410,000. O $1,520,000.

Answers

The correct option is C. SER jeans maker is designing a new line of jeans. These jeans will sell for $410 per unit and cost $328 per unit in variable costs to make Fixed out 120.000. If 5,000 units are produced and sold, income equals $290,000.

Sales (5,000×$410) = $2,050,000

Less: Variable costs (5,000×$328) = 1,640,000

Contribution margin = 410,000

Less: Fixed costs = 120,000

Net income (loss)

Variable charges are fees that alternate as the amount of the coolest or service that an enterprise produces adjustments. Variable costs are the sum of marginal expenses over all devices produced. They also can be taken into consideration regular fees. constant charges and variable charges make up the two additives of the total price. Direct costs are costs that could without problems be related to a particular value object.

But, no longer all variable fees are direct charges. for instance, variable production overhead fees are variable fees that might be indirect prices, not direct costs. Variable prices are once in a while known as unit-stage costs as they range with the range of devices produced. Direct hard work and overhead are regularly known as conversion fees, whilst direct cloth and direct labor are frequently known as top prices.

To learn more about Variable costs visit here:

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In 2019, X Company's profit function was 0.31R - $89,000, where R is revenue. In 2020, the relationship between revenue and variable costs will not change, but fixed costs will increase by $16,020. Assuming a tax rate of 35%, what will revenue have to be in order for X Company to earn $33,200 after taxes in 2020?

Answers

Answer:

Revenue= $503,538.46

Explanation:

Giving the following information:

In 2019, X Company's profit function was 0.31R - $89,000, where R is revenue. In 2020, the relationship between revenue and variable costs will not change, but fixed costs will increase by $16,020.

Tax rate= 35%

Desired profit= 33,200

X= 0.31R - (89,000+16,020)= 0.31R - 105,020

We need to incorporate the effect of the tax rate:

X= [(0.31R - 105,020)*(1-t)]

33,200= [(0.31*R) - 105,020]*(1-0.35)

33,200/0.65= 0.31R - 105,020

51,076.92 + 105,020= 0.31R

503,538.46= R

Chang Corp. has $375,000 of assets, and it uses only common equity capital (zero debt). Its sales for the last year were $550,000, and its net income was $25,000. Stockholders recently voted in a new management team that has promised to lower costs and get the return on equity up to 15%. What profit margin would the firm need in order to achieve the 15% ROE, holding everything else constant? Do not round your intermediate calculations.

Answers

Answer:

10.22%

Explanation:

Data provided in the question:

Assets of Chang corp. = $375,000

Sales = $550,000

Net income = $25,000

Net Income required at 15% ROE = 15% × $375,000

= $56,250

Therefore,

The profit margin = \frac{\textup{Net income}}{\textup{Total sales}}*100\%

or

The profit margin = \frac{\textup{56,250}}{\textup{550,000}}*100\%

or

The profit margin = 10.22%

Answer:

Profit Margin = 10.227%

Explanation:

Given:

Total Assets = $375,000(Common equity)

Sales = $550,000

Net Income = $25,000

Return on equity = 15% = 15/100 = 0.15

Profit margin = ?

Computation of profit margin:

Profit margin = (Common Equity × Return on equity) / Sales

Profit Margin = ($375,000 x 0.15) / $550,000

Profit Margin = ($56,250) / $550,000

= 0.102272

Profit Margin = 10.227% (approx)

Alton Company produces metal belts. During the current month, the company incurred the following product costs: Raw materials $100,000; Direct labor $75,000; Electricity used in the Factory $25,000; Factory foreperson salary $3,750; and Maintenance of factory machinery $2,000. Alton Company's indirect product costs totaled:

Answers

Answer:

Total indirect product costs                        $30,750

Explanation:

The indirect product costs refer to all the costs that are associated with the manufacturing overheads and can be calculated as follows:

Electricity used in the Factory                   $25,000

Factory foreperson salary                          $3,750

Maintenance of factory machinery            $2,000

Total indirect product costs                        $30,750

Alpha Division had the following information: Average operating asset base in Alpha Division $500,000 Operating income in Alpha Division $60,000 Cost of capital 14% Target return on investment (ROI) 16% Margin for Alpha Division 21% If the asset base is decreased by $120,000, with no other changes, what will Alpha Division's return on investment be? (Note: Round answer to two decimal places.) a. 18.50% b. 15.79% c. 10.50% d. 12.55%

Answers

Answer: Option B

Explanation: As we know that,

ROI=(Operating\ income)/(total\ assets)

where,

Operating income = $60,000

total asset = current asset base - decrease in current asset base

total asset = $500,000 - $120,000

                  = $ 380,000

Now, putting the values into equation we get :-

ROI\:=\:(\$60,000)/(\$380,000)

               = 15.79%

A property was acquired for $950,000 and then produced cash flows of $100,000, $120,000, $135,000, $135,000, and $125,000 at the end of years one through five, respectively. The property was then sold for $1,200,000 at the end of the fifth year. What was the internal rate of return for this investment?

Answers

Answer:

IRR= 17%

Explanation:

The internal rate of return is the profitability (IRR) of the money that remains invested during a project life. To calculated we need to use the net present value formula (NPV). The IRR is the rate at which the NPV is cero. I attached the formula but it is better to calculate the IRR using excel.

First, you have to copy all cash flows including the investment with a negative sign. Then you use the financial formula "IRR" in this way:

"=IRR(C3:C8)" (I attached the excel figure)

In this case, you have to sum the cash flow produced by the property plus the earnings of the its sale on year 5.
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