Answer:
A. involves direct spoken communication between sellers and potential customers.
Explanation:
The personal selling is the marketing strategy to sell the products of the company by face to face mode to the customers. In this, the sales person should have convenience skills, knowledge of product, attitude, appearance. Moreover they also provide to trial the product so that they can build the trust of the customer
Hence, the correct option is A.
Answer:
Kodak is using ambush marketing and guerrilla marketing.
Explanation:
Ambush marketing is where a business tries to associate itself with an event that is officially sponsored by a rival business. The beach volleyball tournament has Fuji film as its official sponsor. However, a direct competitor, Kodak, begins marketing its products outside the venue, thus benefiting from the event even though Fuji film paid a huge amount in its sponsorship. This is a classic example of ambush marketing.
Guerrilla marketing involves the use of unconventional or unusual methods to promote a product. Kodak adopts this technique by having its employees paint their entire bodies yellow to draw attention. Moreover, Kodak offers rewards to people for taking the goofiest pictures, again employing an unconventional technique to promote Kodak cameras.
Kodak used guerilla marketing and viral marketing techniques to promote their products outside the Fuji film-sponsored beach volleyball tournament.
The two marketing techniques used by Kodak in this scenario are guerilla marketing and viral marketing. Guerilla marketing involves using unconventional and creative strategies to promote a brand or product in unexpected ways, often targeting specific locations or events. In this case, Kodak painted their bodies yellow and offered people the chance to win a free Kodak camera by taking goofy pictures, which caught people's attention and created a buzz.
Viral marketing, on the other hand, relies on creating content that spreads rapidly and organically through online platforms and social media. By offering people the opportunity to take funny pictures and potentially win a prize, Kodak encouraged people to share their experiences on social media, generating buzz and increasing brand awareness.
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Answer:
(D). Employee master file.
Explanation:
An employee master file is a file kept by an organization that contains data, records and information on the employee.
Information such as; employee's name, address, date of birth, date of hire, sales record, salary to be received, and other payment details are contained in the master file.
If an employee's hourly wage rate is changed, it will be recorded in the employee's master file.
Answer:
Instructions are listed below
Explanation:
Giving the following information:
Sales= $39,388,000.
The company began the year with:
$3,500,000 of merchandise inventory
Ended the year with:
$4,445,000 of inventory.
During the year:
Purchased $23,350,000 of merchandise inventory.
The company's selling, general, and administrative expenses totaled $5,450,000 for the year.
First, we need to calculate the cost of goods sold:
COGS= beginning merchandise inventory + purchases - ending merchandise inventory
COGS= 3,500,000 + 23,350,000 - 4,445,000= $22,405,000
Income statement:
Sales= 39,388,000
COGS= 22,405,000
Gross income= 16,983,000
Selling, general, and administrative expenses= 5,450,000
Operating income= $11,533,000
Assets 2016
Cash and securities $2,145
Accounts receivable 8,970
Inventories 12,480
Total current assets $23,595
Net plant and equipment $15,405
Total assets $39,000
Liabilities and Equity Accounts payable $7,410
Accruals 4,290
Notes payable 5,460
Total current liabilities $17,160
Long-term bonds $7,800
Total liabilities $24,960
Common stock $5,460
Retained earnings 8,580
Total common equity $14,040
Total liabilities and equity $39,000
Income Statement (Millions of $) 2016
Net sales $58,500
Operating costs except depreciation 54,698
Depreciation 1,024
Earnings before interest and taxes (EBIT) $2,779
Less interest 829
Earnings before taxes (EBT) $1,950
Taxes 683
Net income $1,268
Other data: Shares outstanding (millions) 500.00
Common dividends (millions of $) $443.63
Int rate on notes payable & L-T bonds 6.25%Federal plus state income tax rate 35%Year-end stock price $23.77A. What is the firm's current ratio?B. What is the firm's quick ratio?C. What is the firm's days sales outstanding? Assume a 365-day year for this calculation.D. What is the firm's total assets turnover?E. What is the firm's inventory turnover ratio?F. What is the firm's TIE?G. What is the firm's debt/assets ratio?H. What is the firm's ROA?I. What is the firm's ROE?
Answer:
A. 1.375
B. 0.648
C. 77.87 days
D. 1.5 times
E. 4.69 times
F. 3.35 times
G. 34 %
H. 4.63 %
I. 23.22%
Explanation:
A. What is the firm's current ratio
current ratio = current assets / current liabilities
= $23,595 / $17,160
= 1.375
B. What is the firm's quick ratio
quick ratio = (current assets - inventory) / current liabilities
= ($23,595 - $12,480) / $17,160
= 0.648
C. What is the firm's days sales outstanding Assume a 365-day year for this calculation.
days sales outstanding = Inventory / (Sales / 365)
= $12,480 / ($58,500 /365)
= 77.87 days
D. What is the firm's total assets turnover
total assets turnover = Sales / Total Assets
= $58,500 / $39,000
= 1.5 times
E. What is the firm's inventory turnover ratio?
inventory turnover ratio = Sales / Inventory
= $58,500 / $12,480
= 4.69 times
F. What is the firm's TIE?
Total Interest Expense (TIE) = Earnings before interest and taxes (EBIT) / Total Interest Expense
= $2,779 / $829
= 3.35 times
G. What is the firm's debt/assets ratio?
debt/assets ratio = Total Debt / Total Assets × 100
= ($5,460 + $ $7,800) / $39,000 × 100
= 34 %
H. What is the firm's ROA?
Return on Assets (ROA) = Earnings Before Interest After Tax (EBIAT) / Total Assets × 100
= ($1,268 + ($829 × 65%)) / $39,000 × 100
= 4.63 %
I. What is the firm's ROE?
Return on Equity (ROE) = Net Income / Total Shareholders Funds
= $1,268 / $5,460 × 100
= 23.22%
The current ratio is 1.37, the quick ratio is 0.65, and the days sales outstanding is 56.15.
A. The current ratio is calculated by dividing total current assets by total current liabilities:
Current Ratio = Total Current Assets / Total Current Liabilities
Current Ratio = $23,595 / $17,160
Current Ratio = 1.37
B. The quick ratio, also known as the acid-test ratio, is calculated by dividing quick assets by total current liabilities:
Quick Ratio = (Cash and Securities + Accounts Receivable) / Total Current Liabilities
Quick Ratio = ($2,145 + $8,970) / $17,160
Quick Ratio = 0.65
C. The days sales outstanding measures how long it takes for a company to collect its accounts receivable:
Days Sales Outstanding = Accounts Receivable / (Net Sales / 365)
Days Sales Outstanding = $8,970 / ($58,500 / 365)
Days Sales Outstanding = 56.15
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