Answer:
Kodak is using ambush marketing and guerrilla marketing.
Explanation:
Ambush marketing is where a business tries to associate itself with an event that is officially sponsored by a rival business. The beach volleyball tournament has Fuji film as its official sponsor. However, a direct competitor, Kodak, begins marketing its products outside the venue, thus benefiting from the event even though Fuji film paid a huge amount in its sponsorship. This is a classic example of ambush marketing.
Guerrilla marketing involves the use of unconventional or unusual methods to promote a product. Kodak adopts this technique by having its employees paint their entire bodies yellow to draw attention. Moreover, Kodak offers rewards to people for taking the goofiest pictures, again employing an unconventional technique to promote Kodak cameras.
Kodak used guerilla marketing and viral marketing techniques to promote their products outside the Fuji film-sponsored beach volleyball tournament.
The two marketing techniques used by Kodak in this scenario are guerilla marketing and viral marketing. Guerilla marketing involves using unconventional and creative strategies to promote a brand or product in unexpected ways, often targeting specific locations or events. In this case, Kodak painted their bodies yellow and offered people the chance to win a free Kodak camera by taking goofy pictures, which caught people's attention and created a buzz.
Viral marketing, on the other hand, relies on creating content that spreads rapidly and organically through online platforms and social media. By offering people the opportunity to take funny pictures and potentially win a prize, Kodak encouraged people to share their experiences on social media, generating buzz and increasing brand awareness.
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Answer:
The answer is Fixed cost.
Fixed cost remains constant for a given period and does other change with the eh level of production. However, the per unit fixed cost decreases when the Level of production increases and vice versa.
Also, fixed cost is difficult to.control and manage relatively to the variable.costs.
Explanation:
What was the cash flow to stockholders for the year?
Answer:
$169,000 negative
Explanation:
Equity = Common stock + Additional paid in surplus
Total equity at beginning= Common stock + Additional paid in surplus
=136,000+2,610,000=$2,746,000
Total equity at end= Common stock + Additional paid in surplus
=146,000+2,910,00)=$3,056,000
Hence new equity = Total equity at End - Total equity at beginning
3,056,000-2,746,000=$310,000
Cash flow to stockholders = Dividends paid - New equity
= 141,000-310,000
= -169,000
=$169,000 negative
Question options :
Increase MTBF by 2000
Reposition Cake to make it even smaller and higher performing
Increase the promotion budget to gain greater awareness
Lower the selling price since it is the second most important buying criteria
Answer:
Increase the promotion budget to gain greater awareness
Explanation:
In this case, some managers might consider reducing price and may be affecting contribution margin in this way(because selling price/profit is reduced and price- variable cost =contribution margin). While price reduction might be a good strategy to compete in the market, it might not be the best option here. in order to increase demand in a case such as this, the manager should consider increasing product awareness so as to reach more potential buyers and increase market share compared to competitors.
Answer:
$22.5 per unit
Explanation:
Given that,
When 15,000 units produced,
Company has fixed costs per unit = $18 per unit
Company has variable cost per unit = $9 per unit
Therefore,
Total fixed cost at 15,000 units:
= 15,000 units × $18 per unit
= $270,000
Per unit Fixed cost at 12,000 units:
= Total fixed cost ÷ 12,000 units
= $270,000 ÷ 12,000 units
= $22.5 per unit
To find the fixed costs per unit when 12,000 units are produced, divide the total fixed costs by the number of units produced at that level.
To find the fixed costs per unit when 12,000 units are produced, we first need to calculate the total fixed costs at 15,000 units and then divide it by 15,000 to find the fixed cost per unit at that level of production. Given that the fixed costs are $18 per unit at 15,000 units, the total fixed costs at that level would be 15,000 units multiplied by $18, which equals $270,000. To find the fixed costs per unit at 12,000 units, we divide the total fixed costs of $270,000 by 12,000 units, resulting in a fixed cost per unit of $22.50.
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Total real income increased.
The unemployment rate declined.
Corporate profits increased.
Answer:
The answer are: total real income increased, the unemployment rate declined; Corporate profits increased.
Explanation:
As real GDP increases, people/entities in the economy enjoy actual increase in their income ( income adjusted for inflation effect), thus they will tend to spend more, making "car sales declined" a wrong answer whil "total real income increased" the right one.
Higher spending also means demand for goods and services are higher helping to boost the corporate's profit up. Once the profit is higher, corporate will have plan to expand their business leading to a higher demand in labor which in turn reduce the unemployment rate.
Answer:
B
Explanation:
A security's beta is calculated by dividing the security's return covariance with the return on the market portfolio by the market return variance. As a result, choice (C) is the best way to respond.
A stock's beta (β) value is a gauge of how volatile its returns are compared to those of the broader market. It is a crucial component of the Capital Asset Pricing Model and is utilized as a risk indicator (CAPM). A corporation with a higher beta has more risk as well as higher anticipated rewards.
One way to determine beta is to first divide the standard deviation of returns for the security by the standard deviation of returns for the benchmark. The correlation between the security's returns and the returns of the benchmark is multiplied by the resulting value.
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Answer:
Beta of a security is the covariance of the security return with the return on the market portfolio divided by variance of the market return.
The correct answer is C
Explanation:
Beta of a security is calculated as covariance (Ri,Rm) divided by Variance of the market return. Beta is used for measuring the systematic risk of a security.