BUSINESS HIGH SCHOOL

Suppose the following information: The cost of a full-page color ad in the U.S. national edition of The Wall Street Journal (newspaper) is $327,897 and its U.S. audience size is 1,566,027. The cost of a full-page color ad in the U.S. national edition of USA Today (newspaper) is $207,720 and its U.S. audience size is 1,711,696. The cost of a full-page color ad in the U.S. national edition of Bloomberg Businessweek (magazine) is $148,300 with an audience size of 900,000. The cost of a full-page color ad in the U.S. national edition of Sports Illustrated (magazine) is $396,600 and has an audience size of 3,000,000. The cost of a 30-second ad on the most recent Super Bowl telecast is $3,800,000 and has an audience size of 108,400,000. Using this information, which of the five media alternatives has the highest CPM?

Answers

Answer 1

Answer:

Answer:

The highest CPM is for the U.S. national edition of Bloomberg Businessweek (magazine) at $0.16

Explanation:

The CPM for each alternative can be expressed as;

CPM=total cost/audience size

a). CPM for U.S. national edition of USA Today is;

total cost of U.S national edition of USA toady=$207,720

U.S. audience size=1,711,696

replacing;

CPM for U.S. national edition of USA Today=207,720/1,711,696=$0.12

b). CPM for U.S. national edition of Bloomberg Businessweek (magazine) is;

total cost U.S. national edition of Bloomberg Businessweek (magazine)=$148,300

audience size=900,000

replacing;

CPM for U.S. national edition of Bloomberg Businessweek (magazine)=148,300/900,000=$0.16

c). CPM for U.S. national edition of Sports Illustrated (magazine) is:

total cost U.S. national edition of Sports Illustrated (magazine)=$396,600 audience size=3,000,000

replacing;

CPM for U.S. national edition of Sports Illustrated (magazine)=396,600/3,000,000=$0.1322

d). CPM for a 30-second ad on the most recent Super Bowl telecast is:

total cost for a 30-second ad on the most recent Super Bowl telecast=$3,800,000

audience size=108,400,000

replacing;

CPM for a 30-second ad on the most recent super Bowl=3,800,000/108,400,000=$0.035

The highest CPM is for the U.S. national edition of Bloomberg Businessweek (magazine) at $0.16

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Gail would like to save for her child's college expenses, to begin in 18 years. Which of the following methods would be the easiest way for Gail to save for over 18 years? Select the best answer from the choices provided. TIPS zero coupon bonds variable rate bonds callable bonds

Answers

The best way would be zero coupon bonds

It a type of bonds that doesn't make any interest payment

This bonds probably will not give Gail any steady additional income for the past 18 years, but she can usually get it at discounted price and has no risk of devaluation

If you want to know whether a company had a profit or a loss during a specific period of time, which financial statement would be most helpful?A.
Statement of owners' equity
B.
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C.
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D.
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Answers

Answer:

The answer is D. Income statement

Explanation:

Answer:

D. income statement

Explanation:

i took the test

This is a case study adopted from the book of Crispina R. Corpuz. "Reyes Department Store" Based on the review of the store, Nicole, the general manager concluded that one of the first things she has to attend involves developing the job description of her store supervisor. During her first few weeks on the job, Nicole found herself asking one of her supervisors, Jet, why was he violating what she knew to be part of the company policies and procedures. Jet’s only response was that he was not aware of that policy and was not aware it was part of his job. Nicole knew that a job description, along with a set of standards and procedures that specify what was to be done and how to do it, will go a long way toward alleviating the problem. Discuss the process that Nicole should follow to solve this problem.

Answers

To address the issue, Nicole should create a clear job description, define company standards, provide training, and ensure accountability for supervisors' adherence to policies and procedures.

Nicole can follow a systematic process to address the issue with Jet's lack of awareness regarding company policies and procedures:

Comprehensive Job Description: Nicole should develop a detailed job description that precisely defines the roles and responsibilities of store supervisors, providing clarity on their duties within the organization's framework.

Clear Standards and Procedures: Creating explicit standards and procedures will give supervisors a defined framework to follow, ensuring that they are aware of company policies and guidelines.

Effective Communication and Training: Through effective communication and training sessions, Nicole can ensure that supervisors understand the importance of adhering to policies, fostering awareness and compliance.

Accountability and Adherence: By establishing accountability measures, Nicole can ensure that supervisors are held responsible for following company policies and procedures, promoting consistency and integrity in their actions.

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Final answer:

Nicole needs to identify the tasks needed for the supervisor role, summarize these into a job description, and establish policies and procedures. She then needs to ensure these are communicated clearly to all supervisors and implement a system for monitoring and enforcement.

Explanation:

To solve this problem, Nicole needs to follow several steps to establish clear job descriptions and expectations for her supervisors. First, she should identify the tasks that need to be performed by the supervisor role. Then, she should summarize these tasks into a concise job description outlining the supervisor's duties, responsibilities, and expectations.

Secondly, Nicole should create and implement a set of policies and procedures, which outline how the identified tasks should be performed. Once established, she needs to ensure that these are communicated clearly to all supervisors and employees. This can be done through a formal meeting, written communication, or a training session.

Finally, Nicole needs to implement a system for monitoring and enforcement of these policies and procedures. This could include regular check-ins, performance reviews, or a reporting system to hold staff accountable.

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Consumer behavior refers to Group of answer choices A. the aspects of a consumer's decision making processes that cannot be measured.
B. the actions a person takes in purchasing and using products and services, including the mental and social processes that come before and after these actions
C. the five stages a buyer passes through in making choices about which product and service to investigate, purchase, and consume. D. the mental and social processes related to purchasing that are innate in a person from birth.
E. those purchasing behaviors that result from repeated experience and reasoning.

Answers

Answer:

Explanation:

Consumer behavior refers to all the processes related to what, why, how, when, from whom consumers purchase and pay for a product and how they consume and dispose of it in order to meet their needs.

Is the dynamic interaction of cognition, behavior and environmental events by which human beings conduct the exchange aspects of their lives.

Understanding how consumer behavior impacts marketing renders it vital to understand those factors which affect consumer behavior and which include:

-cultural factors

-cultural shifts

-culture is the combination of subcultures

-another cultural factor is the social class

Consumer behavior in the context of business refers to the actions and processes involved in purchasing and using products and services. Therefore, the correct answer is "the actions a person takes in purchasing and using products and services, including the mental and social processes that come before and after these actions" (option B).

The subject of this question is Business. Consumer behavior refers to the actions a person takes in purchasing and using products and services, including the mental and social processes that come before and after these actions.

It involves understanding the decision-making processes, motivations, and factors that influence consumer choices.

Therefore, consumer behavior refers to "the actions and processes involved in purchasing and using products and services" (Option B).

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Bart wants to know whether skateboarders have faster reactions than non-skateboarders. He recruits 25 skateboarding teenagers, and 25 non-skateboarding teenagers, and measures the reaction time of each group. What type of design is this?

Answers

Answer:

Cross Sectional Quasi-Experiment

Explanation:

Based on the information provided within the question it can be said that the type of design that Bart is using in this scenario is a Cross Sectional Quasi-Experiment. This is a type of experiment in which two or more different types of groups are compared at the same time in order to analyze the results and come to a conclusion of the experimental variable that is being researched. Which in this case would be "who has better reaction time.".

Iceberg storage, a leading hard drive manufacturer, recently filed for bankruptcy. While most of Iceberg's competitors were shifting away from physical data storage devices toward online cloud storage services, Iceberg invested most of its retained earnings in the effort to improve its hard drives. Once the hard-drive market drastically declined, Iceberg Storage was unable to capitalize on the new technology. Which of the following does this scenario best illustrate?a. causal ambiguity.b. knowledge diffusion.
c. social complexity.
d. path dependence.

Answers

Answer:

d. path dependence

Explanation:

Based on the scenario being described within the question it can be said that this is best illustrating the concept of path dependence. This term refers to how the set of decisions that individuals face is limited due to decisions that they have made in the past that will influence them, even though the past circumstances may no longer be relevant. As is the case in this scenario as Iceberg storage decided to stick with physical devices because it is what they did in the past and it worked out for them, but since times changed it did not work out this time.

Answer:

Explanation:

Path dependence

Path dependency occurs because it is often easier or more cost-effective to continue along an already set path than to create an entirely new one.

While most of Iceberg's competitors were shifting away from physical data storage devices toward online cloud storage services, Iceberg invested most of its retained earnings in the effort to improve its hard drives. Iceberg should have shifted away this is a case of path dependence

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