Answer: Higher, averse , higher, risk premium.
Explanation: According to the question "Risk is an important concept affecting security prices and rates of return. Risk is the chance that some unfavorable event will occur, and there is a trade-off between risk and return. The higher an investment's risk, the HIGHER the return required to induce investors to purchase the asset. This relationship between risk and return indicates that investors are risk AVERSE; investors dislike risk and require HIGHER rates of return as an inducement to buy. A RISK PREMIUM represents the additional compensation investors require for bearing risk; it is the difference between the expected rate of return on a given risky asset and that on a less risky asset. An asset's risk can be considered in two ways: On a stand-alone basis and in a portfolio context".
B. chair,dry cleaning,police protection.
C. hammer,ice cream cone,house.
D. shirts,car wash,computer training.
The correct answer is business analysis. Business analysisis being defined as a process of practicing of having to make a possible changein an organizational context by which it is defined as having to recommendsolutions and needs of the organization.