Austin, Texas is host to a popular festival, South by Southwest (SXSW) which recently celebrated its 30th anniversary. It has released dates for the new year and invites participants for the unique music, film, and interactive events or sessions from March 10th through 19th. Which category of nontraditional marketing would best characterize the marketing activities to attract attendees for the multi-day festival? (A) event
(B) cause
(C) place
(D) organization

Answers

Answer 1

Answer:

Answer:

The correct answer is (A) event

Explanation:

Event marketing is a strategy that consists of giving memorable experiences to the consumers of a brand, in order to last in their memory. This type of activity aims to identify the brand and connect with it.

Thanks to these events, the company increases its brand recognition, improves the image, establishes strong relationships with customers, employees and suppliers.

Related Questions

Assume that you are the portfolio manager of the SF Fund, a $3 million hedge fund that contains the following stocks. The required rate of return on the market is 11.00% and the risk-free rate is 2.00%. What rate of return should investors expect (and require) on this fund?Stock Amount BetaA 1075000 1.2B 675000 0.5C 750000 1.4D 500000 0.75
On January 1 st, you make plans to travel to Switzerland the following summer. The direct quote for Swiss francs is $0.30.Since it will be a short trip, you believe $3000 in spending money will be sufficient. On June 1 st, the direct quote for Swiss francs is $0.40.As a result, How much Swiss francs will buy your $3000.
An income statement for Alexander's Bookstore for the second quarter of the year is presented below: Alexander's Bookstore Income Statement For Quarter Ended June 30 Sales $ 1,000,000 Cost of goods sold 665,000 Gross margin 335,000 Selling and administrative expenses Selling $ 107,000 Administration 118,000 225,000 Net operating income $ 110,000 On average, a book sells for $50. Variable selling expenses are $4 per book with the remaining selling expenses being fixed. The variable administrative expenses are 3% of sales with the remainder being fixed. The contribution margin for Alexander's Bookstore for the second quarter is:
Use the following classification to determine which category each of the following goods falls into. Goods Private Good Club Good Common Resource Public Good Museums that require admission fees Public swimming pools with free admission during summer Metered parking at a municipal parking lot Flood control Public basketball courts
A client has an options account that is qualified to buy options and sell covered calls. The client calls his representative, telling him that he wants to sell naked calls in the account. Which statement is TRUE about this?A. The representative can do this without taking any further actionB. The "Special Statement for Uncovered Options Writers" must be provided before executing the transactionC. The "Options Disclosure Document" must be provided before executing the transactionD. The representative must open a separate options account for the customer and segregate the resulting naked options positions

The County legislature approved its 2020 budget. Revenues from property taxes are estimated to be $800,000. The assessed value of all the property in the county is $40 million. The County has received certificates for property tax exemption of consisting of $3 million for homestead exemptions, $1.3 million for veterans, $700,000 for old age, and $5 million for nonprofits. In addition, the County believes all property taxes will be collectible. What property tax rate per $1,000 of net assessed value must the County charge to collect sufficient property taxes to meet its $800,000 estimate

Answers

Answer:

The property tax rate is $26.67

Explanation:

In this question, first, we have to compute the net assessed value which is shown below:

= Property value - property tax exemption - homestead exemption - veterans - old age - non profits

= $40,000,000 - $3,000,000 - $1,300,000 - $700,000 - $5,000,000

= $30,000,000

Now the property tax equals to

= (estimated property taxes) ÷ (Net assessed value) × 1000

= ($800,000 ÷ $30,000,000) × 1000

= $26.67

Yankee Tours provide seven-day guided tours along the New England coast. The company pays its guides a total of $100,000 per year. The average cost of supplies, lodging and food per customer is $500. The company expects a total of 500 customers during the period January through June, and a total of 1,500 customers from July through December. Yankee wants to earn $100 income per customer. For promotional reasons the company desires to charge the same price throughout the year. Based on this information, what is the correct price per customer? (Round to nearest dollar.)

Answers

Answer:

The correct price per customer is $650

Explanation:

The computation of the correct price is shown below:

= Fixed cost + expected number of customers + net income per customer

where,

Fixed cost per customer = Total cost ÷ (total customers + expected customers)

= $100,000 ÷ (1,500 + 500)

= $50

The other values would remain the same

Now put these values to the above formula

So, the value would equal to

= $50 + $500 + $100

= $650 per customer

Wolf Company used $5,940 of indirect raw materials and $56,700 of direct raw materials during the period. The company incurred $37,800 of direct factory labor and $6,480 of indirect factory labor during the period. What amount will Wolf assign to Manufacturing Overhead

Answers

Answer:

Overhead= $12,420

Explanation:

Giving the following information:

Wolf Company used $5,940 of indirect raw materials and $6,480 of indirect factory labor during the period.

Factory overhead costs are the costs that can't be directly assigned to a product, service or job. This is why companies assigned overhead using manufacturing overhead rates.

In this case, the overhead is the sum if indirect material and indirect labor:

Overhead= 5,940 + 6,480= $12,420

Boatler Used Cadillac Co. requires $800,000 in financing over the next two years. The firm can borrow the funds for two years at 9 percent interest per year. Mr. Boatler decides to do forecasting and predicts that if he utilizes short-term financing instead, he will pay 6.75 percent interest in the first year and 10.55 percent interest in the second year. Determine the total two-year interest cost under each plan. Which plan is less costly?

Answers

Answer:

Explanation:

Amount required 800000

Plan-1 9% per Annum

Year -1 800000 9% 72000

Year -2 800000 9% 72000

Total interest 144000

Plan-2

Year -1 800000 6.75% 54000

Year -2 800000 10.55% 84400

Total interest 138400

Interset cost

Plan-1 144000

Plan-2 138400

Plan 2 is more benificial because interest cost is lesser than plan-1

Answer:

Plan1=$144000 Plan2= $138400

Plan two is lower than plan 1 interest so it is the better plan

Explanation:

First option

$800000×0.09 =72000

So for two years

$72000×2=$144000

Second option

first year

800000×0.0675=$54000

second year

800000×0.1055=$84400

adding the two

$54000+$84400

=$138400

Plan two is lower than plan 1 interest so it is the better plan

The future value of a dollar 1. increases with lower interest rates
2. increases with higher interest rates
3. increases with longer periods of time
4. decreases with longer periods of time

Answers

Answer:

C. 2 and 3

Explanation:

Note: Options to the question are as follows "A. 1 and 3, B. 1 and 4, C. 2 and 3, D. 2 and 4.

FV = PV(1 + r)^t

Future value of a dollar is the value of a dollar if it earns a certain interest fro a specified time. Future value increases with an increase in interest rates and time. Conversely, it decreases with a decrease in interest rates and time.

Thus, Option c is correct.

Free-Flo Pipes & Plumbing Corporation is a private employer involved in an employment discrimination suit under the Civil Rights Act. Punitive damages may be recovered against Free-Flo only if the employer ...a. can easily afford to pay the amount.
b. has one hundred or more employees.
c. consents.
d. acted with malice or reckless indifference.

Answers

Answer: Acted with mallice and reckless indifference

Explanation: As per the legislations passed under Civil rights act, to recover the damages beyond simple compensation, in case of discrimination at work place by the employer, the act done must be reckless indifference like deliberate partial behavior on the basis of gender or race.

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The plant union is negotiating with the Eagle Company, which is on the verge of bankruptcy. Eagle has offered to pay for the employees' hospitaliztion insurance in exchange for a wage reduction. The employees each currently pay premiums of $4,000 a year for their insurance. Which of the following is correct:a. If an employee's wages are reduced by $5,000 and the employee is in the 28% marginal tax bracket, the employee would benefit from the offer.b. If an employee's wages are reduced by $4,000 and the employee is in the 15% marginal tax bracket, the employee would benefit from the offer.c. If an employee's wages are reduced by $6,000 and the employee is in the 35% marginal tax bracket, the employee would benefit from the offer.d. a., b., and c.e. None of these.