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Answer:
Internal Secondary Data
Explanation:
The research uses secondary data to extract an information which is used to make decisions and this extracted information is known as primary data. The information required to make market reasearch is secondary data. Remember that the secondary data which comes from within the organization is known as internal secondary data. The secondary in this case comes from within the organization which will be used for market research and hence is Internal Secondary Data.
Answer:
Customer relationship management (CRM)
Explanation:
Customer relationship management can be defined as a set of technologies, strategies and practices related to a business, whose main objective is to focus on the relationship with the customer.
The information age has revolutionized the way companies relate to their customers, nowadays digital media and new technologies have enabled greater interactions between company and customer, which created a need for companies to also seek corporate strategies and technologies that would bring relevant benefits for business success. Some of the CRM platforms enable companies to gather information from customers in order to manage sales opportunities and leads, in addition to organizing accounts and contacts in an accessible way and optimizing and accelerating the sales process.