T or F: Advertising and marketing do not affect consumer demand and decision making

Answers

Answer 1

Answer:

Answer:

False. Advertising and marketing have a significant impact on consumer demand and decision making. These practices play a crucial role in shaping consumer preferences, influencing purchasing behavior, and creating brand awareness. Through various strategies and techniques, advertising and marketing campaigns aim to capture the attention of consumers, create desire for products or services, and ultimately drive sales.

Explanation:

One of the primary ways advertising affects consumer demand is by creating awareness about products or services. Through advertisements, companies can reach a wide audience and inform them about their offerings. This exposure helps consumers become familiar with different brands and products, increasing the likelihood of considering them when making purchasing decisions.

Moreover, advertising has the power to shape consumer preferences by highlighting the unique features or benefits of a product. Advertisements often emphasize how a particular product can fulfill a consumer's needs or desires, creating a perceived value that influences their decision-making process. By showcasing the advantages of a product over its competitors, advertising can sway consumers towards choosing one brand over another.

Marketing also plays a crucial role in influencing consumer demand. Marketing strategies such as pricing, promotions, and distribution channels can significantly impact consumer behavior. For example, offering discounts or running promotional campaigns can create a sense of urgency and encourage consumers to make immediate purchases. Similarly, effective marketing campaigns can position products in a way that appeals to specific target markets, further influencing consumer demand.

Furthermore, advertising and marketing contribute to building brand loyalty among consumers. By consistently promoting their brand values and delivering positive experiences through advertising and marketing efforts, companies can establish strong connections with their target audience. This emotional connection fosters trust and loyalty towards the brand, leading consumers to choose their products repeatedly over competitors.

In conclusion, advertising and marketing have a profound impact on consumer demand and decision making. Through creating awareness, shaping preferences, influencing pricing strategies, and building brand loyalty, these practices significantly influence consumer behavior. Companies invest substantial resources in advertising and marketing because they recognize the power these strategies hold in driving consumer demand and ultimately impacting their bottom line.

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Please explain your answer! When banks owned or influenced by the government engage in politicized lending: A.
everyone benefits.

B.
they are less likely to channel loanable funds to their highest-valued uses.

C.
the return to saving increases.

D.
economic growth increases.

Answers

The governmentinvolvement in undertaking the control of banksleads to the political lend of new projects that increase economic growth.

Option(d):

Explanation:

Governmentownership of a bank is an act that is very common for all countries and its facilities in expanding the financial status of the bank.
The governmentprovides more policies and regulations that involvebroad expansion in fiscal policies that are not possible in private banks.
They mainly focus on the factors that improve the GDP value and this, in turn, improves the economic growth of a country.
Also, it concentrate on banks that have a lower economy and provides a necessary upliftment to improve its status.
Negative issues arouse in this process is that banksprovide loan based on political status and not based on any project for which the loan is afforded.
Thus it affects the politicalstatus of the bank.

Name and explain the relationship between corporate social responsibility and triple bottom line.

Answers

The corporate social responsibility is the task of every individual in the corporation to balance between economy and the ecosystems. It is related to the triple bottom line because it includes social, environmental and financial responsibility.

Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed. This is an example of what level in the consumer-value hierarchy? Basic product Core product Pure tangible product Potential benefit

Answers

The correct answer is this one: "basic product." Marketers must see themselves as benefit providers. For example, when a shopperpurchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her towalk unobstructed. This is an example of what level in the consumer-value hierarchy: Basic product

________ pricing involves setting prices based on the costs for producing, distributing, andselling the product plus a fair rate of return for the company's efforts and risks.A) Value-based
B) Fixed cost
C) Cost-based
D) Variable

Answers

Answer:

C) Cost-based

Explanation:

Cost-based based pricing is a pricing strategy where price is a mark up of cost of production. Price is the sum of cost of production and an extra amount to account for profit.

Value based pricing is setting prices at the consumers' perceived value for the product.

Fixed pricing is when price remains unchanged over a long period of time.

Variable pricing is when price changes based on location, region and other factors

I hope my answer helps you

Suppose your bank honors a check for which you don't have sufficient funds in your checking account. This action means that you've arranged beforehand for a/an A. installment loan.
B. mortgage loan.
C. personal loan.
D. overdraft loan

Answers

D. OVERDRAFT LOAN.

An overdraft loan is an granted by the bank when the check you issued is not covered by the amount in your account. The bank will honor your check but you have to pay them the difference as well as the interest that accompanies the granting of the overdraft loan.

It is better to have this arrangement with your bank rather than have the bank not honor your check and return the check to the depositor with the reason insufficient funds. Accounts with more than three bouncing checks will automatically be closed by the bank.

Investors from Germany, the United States, and the United Kingdom frequently invest in each other’s currencies based on prevailing interest rates. If British interest rates increase, German investors are likely to buy ________ dollar-denominated securities, and the euro is likely to ________ relative to the dollar.a. fewer; depreciateb. fewer; appreciate
c. more; depreciate
d. more; appreciate

Answers

Answer:

The correct answer is (a)

Explanation:

Increase in prevailing interest rate can lead to an increase in the demand of a currency. Likewise, if the British interest rate increases, the other countries will likely to buy pounds or fewer dollar-dominated currencies or securities. So, the German investors are likely to buy fewer dollar-dominated securities and the euro is likely to depreciate relative to the dollar.

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