In the case, Sunshine markets Adventure Cruises as a way to see multiple islands from the comfort of a single ship, alleviating the hassle of flying between islands and staying in a different hotel every two nights. Targeting consumers who view this convenience as appealing is an example of ......

Answers

Answer 1

Answer:

Answer: Benefit segmentation

Explanation: Benefit segmentation regers to a business approach or principle which involves the separation of one's business clients, consumers or target market based on the satisfaction, benefit or level of

quality service being offered. The process involves making a distinction between different customer types or category based on the needs, motive and the sought benefits required by consumers.

Related Questions

The idea that "the invisible hand" of competition sets prices and determines quantities produced in a market economy was the principle idea of __________.Select one of the options below as your answer:a. Karl Marx b. Adam Smith c. George Washington d. Thomas Jefferson
Which qualifications are typical for someone working in Marketing Information Management and Research?A. good teamwork skills and knowledge of search engines and social mediaB. math skills for calculating prices, good teamwork, and physical staminaC. a pleasant attitude, critical thinking skills for designing surveys, and social awarenessD. creativity, persuasiveness, and good social skills when dealing with news media contacts
Which of the following presents a summary of the changes in a firm’s balance sheet from the beginning of an accounting period to the end of that accounting period? The statement of retained earnings. The statement of working capital. The statement of cash flows. The statement of net worth.
An example of libel is a journalist making someone look bad by purposefully:
You work for a company that has a form where people can request a free consultation. You want to create a list of people in your territory who have submitted this form. Which tool will you need to use to do this?A. Saved filtersB. Task queuesC. FormsD. Lead flows

A value chain is ________. Select one: a. the sequence of administrative policies implemented to promote economic integration by a government b. the process of relocating manufacturing and production to valuable and cost-effective locations abroad

Answers

Answer: Option D the sequence of value-adding activities performed by a firm in the course of developing, producing, marketing, and servicing a product

Explanation:

Value chain is process used by the organizations to add value to their product which might be in the form of manufacturing, after sale service and marketing methods used.

Value chain is a procedure which has many steps and it is also a business model where the ideas are brought into action. Through value chain organization can produce efficiently at low cost. It also gives competitive advantage for the business as it increases the productivity at reduced cost.

The proper style for an argumentative essay is?

Answers

Answer:

Formal

Explanation:

Answer:

Formal

Explanation:

just like and rate u turds

True or false Historically, unions were considered to be conspiracies against businesses and were prosecuted in the courts.

Answers

That statement is true

union could greatly damage a business reputation and productivity. The competition's of a business could be the one that form the union and try to sabotage that business

Jefferson Inc. is an information technology consulting firm located in Washington D.C. Decisions at Jefferson are complex and involve many people, with a significant amount of disagreement and conflict. Which decision-making model fits best for this organization?

Answers

Answer: Political model for decision making

Explanation: Under the political model, it is assumed that every activity of the organisation is political and ideological. Thus, in such a structure every problem calls for extensive debate and discussions with every stake holder regarding the solution.

In the given case, Jefferson firm involve many people in their decision making as majority of decisions are complex.

Hence political model best fits it.

On which kinds of goods do governments generally place price ceilings?