In measuring return-on-investment (ROI) from sport sponsorships, companies have used all of the following methods except C. Q Scores scale.
Explanation:
Return on Investment (ROI) helps in determining whether the investment results in gain or loss. The gain or loss of amount is obtained based on the amount of money invested. ROI is used to compare the gain between the companies. ROI can help in deciding the personal financial transaction. Return on Investment is expressed in percentage.
Q score provides the information regarding the popularity of the brand, company, celebrity and entertainment product. Q score becomes high if the familiarity of the brand or company is high among people.
Companies measure the ROI from sport sponsorships using various methods, except periodic consumer surveys.
In measuring return-on-investment (ROI) from sport sponsorships, companies have used various methods, including periodic consumer surveys, professional research companies such as Sponsorship Research International (SRi), sales/promotion bounceback measures, and the QScores scale.
However, the method not mentioned in the question is A. periodic consumer surveys. While companies do use surveys to gather data on consumer attitudes and behavior, it is not specifically mentioned as an excluded method in measuring ROI from sport sponsorships.
Therefore, the correct answer is A. periodic consumer surveys.
Lead Generation and Conversion Rates: For companies looking to generate leads or conversions, they may track metrics like website sign-ups, inquiries, or purchases attributed to the sponsorship.
Surveys and Market Research: While not typically used to directly calculate ROI, companies may use surveys and market research to gather consumer feedback on brand perception, awareness, and association with the sponsorship.
Long-term Brand Loyalty and Recall: Companies may assess the long-term impact of the sponsorship on brand loyalty and recall through measures like customer retention rates and brand preference studies.
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Answer:
Expectancy theory.
Explanation:
Vroom's expectancy theory assumes that behavior results from conscious choices among alternatives whose purpose it is to maximize pleasure and to minimize pain.
Vroom realized that an employee's performance is based on individual factors such as personality, skills, knowledge, experience and abilities. He stated that effort, performance and motivation are linked in a person's motivation. He uses the variables Expectancy, Instrumentality and Valence to account for this.
Hence the theory that argues that the effort employees put forth depends on three aspects: their beliefs about their own performance potential, their beliefs regarding the rewards that the firm will give in response to that performance, and the appeal of those rewards relative to their personal goals is The Expectancy Theory
Answer:
$ 3,290
Explanation:
Given that
Merchandise on account sold to Langston = 5000 at 2/10 n/30
2/10 n/30 means 2/10 net 30 refers to a trade credit indicating that the buyer enjoys 2% discount.
Also,
Langston returned $1000 worth of damaged goods.
Thus,
Amount of check
= (Initial sales price - returned damaged goods) × 100% - discount
= (5000 - 1000) × 100 - 2
= (5000 - 1000) × 98%
= $ 3920
Answer:
31/35
Explanation:
Fiona + Patrick = 2/7 + 3/5
Answer:
31/35
Explanation:
Fiona's percentage=2/7
Patrick's percentage=3/5
Total percentage of Patrick and
Fiona=2/7+3/5
=10+21/35
=31/35
Answer:
The institution of slavery.
Explanation:
Slavery was not needed in the north because due to cold weather poor soil the Northerners depended on trade and manufacturing but in south the soil was fertile and plantation system was rampant so slave labour was utilised on tobacco and cotton farms.
Some of the large plantations had more than 200 slaves and there were laws that barred the slaves for earning their freedom, receiving education and freedom.
The planters depended on the slave labour because indentured labour became expensive, they tried to use the Natives American but they didn't had immunity to the European diseases hence perished in large numbers. while the African slaves had immunity against such diseases.