Answer:
1. benefit segmentation
Explanation:
Based on the information provided within the question it can be said that this is an example of benefit segmentation. This refers to dividing/segmenting the market population based on the perceived value or benefit that they believe that they are getting from a particular product or service. This can be based on a wide array of benefits or values, which in this case those benefits are, "simple and quick to prepare" or " low fat, high nutrition foods".
Answer:
Equity theory
Explanation:
Equity theory as proposed by John Stacey Adam argues that employees becomes dissatisfied, disgruntled and discouraged when they feel their input into a company does not commensurate with their output in form of salaries, benefit, job security, reputation, recognition, and others. The theory argues that the employees will tend to reduce their inputs and may even become disruptive in their input activities. To circumvent this, the theory argues that employers of labour must find equitable balance between the employees input and their output. This, he belief, when perceived by the employees brings contentment to the employees.
B. free trade
C. specialization
D. absolute advantage
a. staff training and education
b. the risks of their products or program
c. program outcomes
d. personal testimonials