When Joanne saw a television ad for a large retail chain of jewelry stores, she was impressed with the money-back guarantee that the company offered on its jewelry. However, when she later heard an identical audio portion of the ad on the radio, she was unimpressed with the guarantee. This differing perception of ads as a result of the medium in which they appear is caused by the ________ effect.

Answers

Answer 1

Answer:

Answer:

vehicle option source effect

Explanation:

Vehicle option source effect -

In this case , advertising about any good or commodity by using different platforms like online , offline , television , radio etc. , may tend to impact the mind of the consumer differently , which may hamper or confuse their decision to purchase the product . This practice is known as vehicle option source effect .

Hence , selecting the correct and proper method to advertise is very important to the sale of the goods and services .

Related Questions

List three nondurable goods that you use on a regular basis
Ultimately, to be successful, a business musta. fulfill a commercial need. b. provide a service. c. make a profit. d. make you happy.
grace period is a period of time before the credit card company starts changing late fees true or false
David, an Alabama resident, files a suit in an Alabama court against QuickAds, an Internet company based in Georgia that provides advertising services.QuickAds only contact with persons in Alabama has been through QuickAds's passive advertising. The Alabama court is A. likely to have jurisdiction over the case.B. not likely to have jurisdiction over the case.C. likely to refer the case to a higher district court.D. likely to refer the case to an appellate court.
Which type of agreement assures that a broker will receive compensation regardless of who procures the buyer?a. Net listingb. Exclusive right to sellc. Open listingd. Exclusive agency

Which of the following statements is correct?A.The payment of a cash dividend reduces net income.B.Cash received from issuing common stock to stockholders is reported as a financing activity cash flow within the statement of cash flows.C.Providing services to a customer on account does not impact net income.D.The purchase of manufacturing equipment is reported within the statement of cash flows as a financing activity.

Answers

Answer:

B.Cash received from issuing common stock to stockholders is reported as a financing activity cash flow within the statement of cash flows.

Explanation:

As when common stock is issued, it provides cash to the company, for any kind of investments, or expense to be made, for running the business.

Financing activities are those which arrange monetary assets generally cash for the company, issue of securities, issue of bonds, borrowings as loans or note payable.

Thus, the statement B is correct.

Further dividends are provided after tax, and are distribution from net income, but not shown under that.

Providing services on account will provide revenue and net income will increase.

Purchasing of any equipment is investing as it will create an asset for the company.

The meaning behind having varaible being operationally defined So that the reader can specifying how the variables will be measured in terms of the instruments, scales, or both.