Answer:
Societal marketing
Explanation:
Societal marketing: The societal marketing is that marketing concept which focuses on serving the society at their best level by satisfying their needs, wants, and interest and keep the profit motive aside.
It aims to produce such goods and serving those services which helps to improves the business organization image, goodwill, reputation to a larger extent. By satisfying the society at large, the organization can strengthen its long term success.
This market concept is closely related to the Corporate Social Responsibility (CSR)
So, According to the given definition, the most appropriate term is Societal marketing
Answer:
Leading
Explanation:
The leader of the company, the CEO, is responsible for establishing the company's future goals, and guiding the company toward achieving those goals.
The leader must coordinate the employees so that each one of them does as good as possible in the workplace.
Answer:
Here is one of the problems to be discussed in a "Strong Strategic Plan".
Explanation:
In measuring return-on-investment (ROI) from sport sponsorships, companies have used all of the following methods except C. Q Scores scale.
Explanation:
Return on Investment (ROI) helps in determining whether the investment results in gain or loss. The gain or loss of amount is obtained based on the amount of money invested. ROI is used to compare the gain between the companies. ROI can help in deciding the personal financial transaction. Return on Investment is expressed in percentage.
Q score provides the information regarding the popularity of the brand, company, celebrity and entertainment product. Q score becomes high if the familiarity of the brand or company is high among people.
Companies measure the ROI from sport sponsorships using various methods, except periodic consumer surveys.
In measuring return-on-investment (ROI) from sport sponsorships, companies have used various methods, including periodic consumer surveys, professional research companies such as Sponsorship Research International (SRi), sales/promotion bounceback measures, and the QScores scale.
However, the method not mentioned in the question is A. periodic consumer surveys. While companies do use surveys to gather data on consumer attitudes and behavior, it is not specifically mentioned as an excluded method in measuring ROI from sport sponsorships.
Therefore, the correct answer is A. periodic consumer surveys.
Lead Generation and Conversion Rates: For companies looking to generate leads or conversions, they may track metrics like website sign-ups, inquiries, or purchases attributed to the sponsorship.
Surveys and Market Research: While not typically used to directly calculate ROI, companies may use surveys and market research to gather consumer feedback on brand perception, awareness, and association with the sponsorship.
Long-term Brand Loyalty and Recall: Companies may assess the long-term impact of the sponsorship on brand loyalty and recall through measures like customer retention rates and brand preference studies.
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