Answer:
E. Points of Difference
Explanation:
Point of Difference (PoD) are factors of products or services (in this case, dating services) that stablish differenciation with competitors with the goal of increase bran loyalty as the consumer see their benefit increased.
While Point of parity, (PoP) are associations not unique to the brand but at equal level as the competitor.
As the statement assume Tinder is faster and cheaper than Match it stablish differenciation points.
Dating App positions itself among college students using Points of Difference (POD), emphasizing its ability to connect singles faster and at a lower cost than Match. This strategy highlights unique features to set it apart in the competitive dating app market. Hence, option E is correct.
Dating App is using Points of Difference (POD) in its product positioning for college students. Points of Difference refer to the unique and distinctive attributes or benefits that set a brand apart from its competitors. In this case, it is emphasizing its ability to connect singles faster and at a lower cost compared to Match, thereby positioning itself as a more efficient and economical choice for college students.
It's messaging suggests that its platform offers a quicker and more cost-effective solution, highlighting features or benefits that it believes are not matched by its competitor. By focusing on these unique selling points, it aims to create a perception of distinctiveness and superiority, hoping to attract college students seeking a convenient and affordable dating experience.
B) high-positive affect
C) emotional dimensions
D) affect intensity
E) illusory correlation
Answer:
E) illusory correlation
Explanation:
An illusory correlation happens when someone mistakenly believes that the occurrence of one event will result in the occurrence of other unrelated events.
Psychologically every single one of us tends to create a relationship between unrelated events, but some simply go one step ahead and deeply believe in a strict cause-effect relationship.
For example, a lot of people tend to create a relationship between very beautiful women and not being smart. While being pretty has nothing to do with being intelligent. I've met beautiful women that are extremely smart and very capable at work, while other not beautiful women are simply the opposite.
Answer:
The correct answer is letter "E": illusory correlation.
Explanation:
Illusory correlations are thoughts that relate events to certain causes that actually do not have anything to do with each other. These are subjective beliefs people tend to create based on ideas widely spread in their surrounding environment or to attribute a reason for facts they do not know how to explain.
Answer:
Excludable from Burr's gross estate
Explanation:
Buy-sell" agreements are excludable from a decedent's estate provided the agreement:
1) is a bona fide business agreement;
2) is not a device to transfer property to the decedents family for less than full and adequate consideration; and
3) has terms similar to those entered into by persons in arm's length transactions.
As the "buy-sell" in this case meets the requirements for being excludable from the decedent's estate, the insurance proceeds will be excluded from Burr's estate upon Burr's death.
Answer:
The balance sheet shows the financial position on a specific date. It provides a snapshot of the asset, liabilities and equity position of the company.
whereas in case of income statement it shows the revenues and expenditure incurred during a period of time.
Explanation:
Answer:
Licensing
Explanation
Licensing is a contractual agreement whereby one company (the licensor) allows another company to use its trademark for products and services offered by this company (licensee) for a royalty or fee and here royalty was received for the use of name.
Mary-Kate and Ashley Olsen's clothing line with Wal-Mart is an example of celebrity branding. This is where the well-known name of a celebrity is used to market and sell a product or service, in this case, fashion.
The scenario involving Mary-Kate and Ashley Olsen and their clothing line with Wal-Mart is an example of celebrity branding. Celebrity branding is a type of branding where a celebrity uses their well-known name to market, promote, and sell a product or service. In this case, the Olsen twins create fashion and grant Wal-Mart exclusive rights to manufacture and sell the clothing under their well-known name. Celebrity branding can significantly influence the consumer's perception of the product and can increase product credibility, thus making it a powerful tool in the marketing sector.
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Complete Question:
Pribuss Engineering prepares its financial statements according to International Financial Reporting Standards. During 2018, the company incurred the following costs related to a new product design:
Research for New Design $2.4M
DVMPT of New Product $1.3M
Patent Filing Fees $52K
The development costs were incurred after technological and commercial feasibility was established and after the future economic benefits were deemed probable. The project was successfully completed and the new product was patented before the end of the 2018 fiscal year. What amount should Pribuss expense in its 2018 income statement related to the above expenditures?
Answer:
The Research expenses of $2.4M that are written as expense in the Income statement and the Development costs of $1.3M and patent legal fees of $53k are capitalized.
Explanation:
The reason is that the International Standard IAS 38 Intangible Assets says that the expenditure incurred on the research that hasn't entered development phase must be written as expense in the year and the expenditure incurred on the development phase of the research outcomes must be capitalized to the extent it is ready for use. In this case $1.3M is clearly a development cost and patent legal fees of $53k is the expenditure that will prepare the asset and making it ready for use, so it must also be capitalized.