Answer: A new buy
Explanation: In simple words, a new buy refers to the situation in which eh product is being purchased by the customers for the very first time.
In the given case, Built rite is willing to sell its product to county institutions for the first time. Hence this transaction will be considered as a new buy.
Thus, the correct option is a.
B. Marketing audit
C. Test market
​D. Marketing plan
Answer:
B. Marketing audit
Explanation:
Marketing Audit is an important tool in marketing that helps the organisation to know if there is any change in their competitive environment. By so doing the organisation wont be left out and would continue to grow prospectively.
a) Brainstorming
b) Lateral thinking
c) Immersion
d) Speedstorming
Answer:
b) Lateral Thinking
Explanation:
Lateral thinking is the approach where creative and innovative ways are thought out. In this approach, problem solvers deliberately distance themselves from generic and classic approaches and thus try to come up with brand new ideas and not follow typical thinking patterns.
All the other options can be used to find solutions but they may not necessarily take this innovative approach.
Hope that helps.
D) shopping
E) exclusive
Answer:
In this instance, Erica is planning to buy a(n) ________ product:
D) shopping
Explanation:
The answer is shopping products because these are goods that people don't buy constantly and because of that they tend to analyze the alternatives that exist to choose the right one considering things like cost, brands and features. In this case, Erica is buying a washing machine and plans to spend time and effort gathering information and making product comparisons which aligns with the definition of shopping products.
Answer:
C) E(r) = 0.10; Standard deviation = 0.10.
Explanation:
the risky portfolio with an expected rate of return of 0.15 and standard deviation of 0.15 lies on the same indifference curve as another with:
All the points in this indifference curve will have an expected return = to the standard deviation, you exchange one unit of expected return per one unit of standard deviation.